For most of my clients the thought of cold-calling makes them want to run for the hills.  And, they do everything else to ensure they are “too busy” to cold-call.  Recognise the scenario?  Don’t be concerned as you aren’t alone. Cold-calling can be scary.

You might ask now that social media is the primary method of contact, is cold-calling even necessary to grow your business.  Absolutely YES!

If you have a service based business, at some time you have to face your prospects.  Either with a phone call or face to face meeting, but you will need to make that first call.

When you Step out of your comfort zone and try something new, you acquire an ever-increasing level of
self-confidence to try even more things that may have caused anxiety in the past.  To become successful
you have to get uncomfortable.  The Ultimate Sales Mastery Workshop For Small Business Owners.  Learn More >>>>

The main problem I see that causes the greatest anxiety around cold-calling is the way most people go about it.

It is quite unrealistic for anyone to expect they are an expert in a field without the appropriate training and education. But many women feel they have to be able to manage everything…have it all under control all the time.  I’m not just talking about thinking this way just in the work environment but in all aspects of our lives.  A super mum, a super wife, a super worker, a super all-rounder. Do you recognise this way of thinking in yourself?   I know in the past I’ve often felt frustrated by believing I have to be in control of all, all of the time.  Having to feel in control so we don’t get out of control diminishes our self-confidence and we begin to play the big, scary movie in our head of not being good enough.

With many opposing conversations being played out in our heads on a regular basis, it is no wonder that we women are so reluctant to step out of our comport zone and accept challenges such as cold-calling clients head on and without trepidation. But it doesn’t have to be this way.   Read More in my Book Good Girls Do Sell

The main mistakes I see all the time are:

  • Trying to make a sale instead of building a relationship
  • Not understanding their prospects specific needs
  • Not expecting success

A cold-call is only the first step.  It should NEVER be the time you try to make a sale.  Once my clients get this, their anxiety dissolves and they are able to take action.

Singer Todd Smith tells us, “One of the most important keys to success is having the discipline to do what you know you should do, even if you don’t feel like doing it.”

So no more avoiding making that cold-call.


  1. Visualise success in achieving your goals
  2. It’s not a numbers game
  3. Ask questions, then ask more questions

“Develop a passion for learning. If you do, you will never
cease to grow.” …. Anthony J. D’Angelo

Best wishes till next time.

Author of Good Girls do Sell – The Modern Business Woman’s Guide to Authentic Selling”

P.S. To learn how to become are Selling Champion
in your business. Register for this 2-Day workshop

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