Apart from not feeling comfortable speaking about themselves, my clients get most anxious about what they are going to speak about when they make the decision they want to develop presentations and speak from stage.

Many have amazing expertise on a subject and know it backwards, but once I challenge them to put it on paper, they look at me like a rabbit caught in the headlights.

It is excruciating watching them struggle with content but without any plan.

5 Simple Steps to Create a Winning Presentation That Will Wow Audiences Every time… Learn More >>>>

When they get a handle on it they quickly figure that once you have a plan, it becomes clear and easy.

In fact there are four points that must be addressed when you are looking at the What of any presentation.

  • Who are you targeting?
  • What content do they need to know in the time you have to tell them?
  • What stories and anecdotes relate to the content?
  • How have you developed your presentation plan?

Your prospects and clients want to get to know you before they will buy from you. They want to know you know them.  They want to know you are on the same page and understand their problems and how those problems affect their business.  I’ve discovered the best way to demonstrate this knowing, is to tell a story, an anecdote that is pertinent and builds rapport.

Most women entrepreneurs I have worked with have plenty of relevant stories to share but don’t recognise the power of the telling.  Professional speakers regularly use stories to illuminate their message and create affinity with their audiences.  People will remember the stories and how they made them feel rather than the technical information.

I remember when I completed a first aid course, the trainer, Wendy, was a professional nurse with years of clinical experience. Although she was able to supply plenty of medical data to support the course material, it was her stories I remembered the most and confirmed my confidence in her knowledge.   Read More in my Book Good Girls Do Sell

When you know who your target audience is and develop your presentation around their needs; you offer content that your audience can absorb and value; they remember the learnings because you included anecdotes that relate; and your presentation has structure; you will become a speaker who is in demand and admired.


  1. Know what your target market wants and needs
  2. Write a list of your anecdotes
  3. Keep the content simple


“Storytelling is the most powerful way to put ideas into the world today.” ….Robert McAfee Brown


Best wishes till next time.

Author of Good Girls do Sell – The Modern Business Woman’s Guide to Authentic Selling”

P.S. To join other up and coming speakers at a public workshop on
Professional Presenting click here


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