You may relate to this.
I was recently discussing the fact that many of the women entrepreneurs I work with get hung up on promoting themselves and their product or service.
When we did a deep dive into their reasoning and investigate why, the results proved a bit of a surprise.
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Ask yourself this question—are you convinced your product or service is valuable and your customers deserve to know what you offer? Yes? So just why aren’t you telling every person you meet who could use your product? Why are you nervous about discussing how it would be of benefit to them? This might be a little tough to hear, but if you believe in your product, then it’s your ego getting in the way of your cold-calling and approaching the sales process. Trust me when I say this: when you place your customers’ needs above your ego, you will remove any trepidation or fear of rejection.
The definition for the word ego is ‘the conscious mind, based on perceptions of the environment from birth onwards’. Consider what perceptions or assumptions you possess that may not be serving you or that could be wrong at the time of the call. Perceptions you have developed over time are determining your actions now when it comes to selling. If your perceptions regarding selling are disapproving then there is every chance that your sales call is going to feel awkward and uncomfortable. Read More in my Book “Good Girls Do Sell“
So why do you think having a great product or service is not enough for success?
Did you guess EGO?
No? Very few did. Most felt it was to do with not wanting to be pushy or annoying rather than recognising their anxiety was to do with their ego. Can you relate?
This might be a little tough to hear, but if you believe in your product, then it’s your ego getting in the way of your cold-calling and approaching the sales process. Trust me when I say this: when you place your customers’ needs above your ego, you will remove any trepidation or fear of rejection.
When you place your customer’s needs ahead of your fears you won’t believe how easy
it becomes to share your business ideas.
When you communicate with a core conviction and remove ego, you will change the way you get information to people.
- Does your product or service make life easier for people?
- Does your product or service change people’s lives?
- Does your product or service save people money?
Yes…then delete the ego and start sharing. Confidently knowing without a doubt that your offer is of great value.
- To acquire a core conviction
- Telling is not selling
- To remove the ego
“With realisation of one’s own potential and self-confidence in one’s
ability, one can build a better world.” ….Dalai Lama
Best wishes till next time.
Author of “Good Girls do Sell – The Modern Business Woman’s Guide to Authentic Selling”
P.S. To learn more about how to reach your goals register for this workshop