I want to know about you.

I do. And so does your audience.  Oh no…I can hear you cringing from here.

If you are a professional speaker or you want to become a speaker, it is vital you know how to share your story.

The 7 Secrets of Professional Presenting that all Up-and-coming Speakers Must Know…. Learn More >>>>

When you speak in public, a narrative is a terrific method of engaging your audience. But it is essential it is organised in a particular manner. The object is to share an account of something that happened to you, an event, or something someone told you that makes a point.

It must have…

  • A Purpose
  • An Outcome
  • A Message
  • and an Action

Do you know your Why?  Why is it important you get your message to the masses? What can you provide with your Why?  What point do you want to make?  What is the purpose of your Why?  What outcome do you want for your audience? What message do you want to portray with your Why?  And what action will your Why encourage others to take?

I remember reading a quote by the author of An Improvised Life, Alan Arkin, many years ago, and it had a profound effect on how I have lived my life since. “Either you’re growing or you’re decaying; there’s no middle ground. If you’re standing still, you’re decaying.” Alan Arkin is an actor with dozens of extraordinary movies and award nominations under his belt, including Catch 22, Li le Miss Sunshine, and Argo, just to name a few. That he is an actor is quite irrelevant other than for the fact that I appreciate trivial knowledge—the relevant part is just how much this quote has stuck with me over the years. The concept of decaying if you don’t continue to grow has certainly played a strong part in motivating me to step out of my comfort zone to experience new things and to set goals to meet new challenges. Read More in my Book Good Girls Do Sell

If you want to deliver a presentation that is memorable (for all the right reasons) it is vital you have answers to these questions to ensure your story is congruent with your Why and it makes a point that will fulfil your purpose. It provides the outcome you desire, delivers your message and inspires action.


  1. Avoid inserting random stories
  2. Make sure to add strong transitions
  3. Memorise your stories – Don’t use notes

“A dream doesn’t become reality through magic; it takes sweat,
determination and hard work.” ….Colin Powell

Best wishes till next time.

Author of Good Girls do Sell – The Modern Business Woman’s Guide to Authentic Selling”

P.S. To join other up and coming speakers at a public workshop on
Professional Presenting click here

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